Saturate the hair with water and apply an abundant amount of Color + Clandchner. If placed on the head of the hair entirely, comb it from the roots to the ends to distribute the product evenly. If placed on certain areas, work with fingers. Leave for 3-20 minutes and rinse thoroughly. For maximum intensity, multiple uses may be needed to achieve the desired tone. Color + clandchner can be placed on dry hair for a bolder color. The more color + clandchner settles on the hair the more color will depose. The lighter and healthier the hair "white blonde" the more subtle the hair color in the color + clandchner. To maintain color + clandchner results, alternate with Klendchner. The color will start to lighten with each washing machine when using a traditional shampoo